An emerging brand’s first appearance at London Fashion Week has been heralded as a landmark moment for the fashion industry.

Neuthread, a brand conceived to transform textile waste into desirable high-fashion couture, showcased its latest collection at an invite-only event in Soho on Monday night.

The collection incorporated an eclectic mix of donated waste fabric from a wide range of industries including high visibility workwear from a local police force, engineering firms and off-cuts of luxury leather from JLR.
The inclusion of discarded zips, buckles and straps from handbags and luggage across the range demonstrated the brand’s commitment to zero waste.
Industry experts and fashionistas descended on the event and were left mesmerised by the transformation of waste into creative and inspirational autumn-winter designs.

Neuthread’s Creative Director and Daisy Chain CEO Neeraj Sharma said: “It was an honour and a privilege to have showcased at London Fashion Week in its 40th year and it has been wonderful to have such positive reactions.

“Neuthread is the embodiment of environment, community and social purpose with all future profits reinvested back into frontline services supporting autistic and neurodivergent people.

“We have invested significant time into the design process to ensure we bring forward a brand that is credible, fashionable and ethical to its very core.

“I am optimistic about the brand’s future and hope that we can secure the funding we need to grow it further.”
Neuthread was founded in the North-East by charity Daisy Chain, pioneered thanks to funding from The National Lottery Community Fund, the largest community funder in the UK.

Neuthread Designer and Daisy Chain’s Corporate Manager Cara Baumann said: “It was an incredible experience from a design perspective and from a charity that works extremely hard to ensure that neurodivergent individuals receive the platform and recognition they deserve.

“This is incredibly important for the brand and charity and I am proud that neurodivergent models took centre stage at a scheduled London Fashion Week show.”

The project was backed by global industry specialist, Lucy London, brand ambassador for Neuthread and Course Director at The London College of Contemporary Art (LCCA).

Lucy said: “For my students at LCCA, the opportunity to work with industry professionals, the brand, and highlighting the sustainability message behind the brand was paramount.

“This was an on-schedule London Fashion Week show and for it to be led by an autism and neurodiversity charity has been such an opportunity to educate through this work.  It’s exciting to see what comes next for the brand, charity, and our growing involvement.”

To take a look at the full Neuthread collection, and buy pieces of your own, check out or visit Daisy Chain Megastore in Gateshead


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